Add conversion tracking code in thank you page Woocommerce

To add a conversion tracking code on the WooCommerce Thank You page without editing the child theme’s functions.php file, you can follow these steps using a plugin like Code Snippets or directly through WooCommerce settings (depending on the tracking service). Here’s a guide to both methods.

Method 1: Using the Code Snippets Plugin

1. Install the Code Snippets Plugin:
   • Go to your WordPress dashboard.
   • Navigate to Plugins > Add New.
   • Search for Code Snippets and install it.
   • Activate the plugin once it’s installed.
2. Create a New Snippet:
   • Go to Snippets > Add New.
   • Give the snippet a title like WooCommerce Thank You Page Tracking.
3. Add Conversion Tracking Code:
   • Paste the following code snippet in the code area. This example assumes you have a JavaScript tracking code to add:

add_action('woocommerce_thankyou', 'custom_thankyou_page_tracking', 10, 1);

function custom_thankyou_page_tracking($order_id) {
    if (!$order_id) return;

    // Add your tracking script here
    ?>
    <script>
        // Example of a conversion tracking code
        console.log("Order ID:", <?php echo $order_id; ?>);
        // Add your actual tracking code here
    </script>
    <?php
}

• Replace the console.log line with your actual tracking code. For example, if you’re using Google Analytics, Facebook Pixel, or any custom tracking code, place it within the <script> tags.

Save and Activate the Snippet:

• Click Save Changes and Activate.
• The code will now run on the Thank You page of WooCommerce whenever an order is completed.

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Method 2: Directly Add Conversion Tracking Code Using WooCommerce Settings (for Specific Platforms)

Some platforms, like Google Analytics and Facebook Pixel, offer integration through WooCommerce settings or official plugins. This method may vary slightly by platform but typically follows these steps:

1. Install a Tracking Plugin (e.g., WooCommerce Google Analytics or Facebook for WooCommerce):
   • Go to Plugins > Add New and search for the platform’s plugin.
   • Install and activate the plugin.
2. Set Up Conversion Tracking:
   • Go to WooCommerce > Settings and find the tab for your plugin (e.g., Integration > Google Analytics).
   • Enter your tracking information and configure the settings to track purchases on the Thank You page.
3. Test the Conversion Tracking:
   • Place a test order to verify that the tracking code fires correctly on the Thank You page.

Both methods are easy to use and do not require editing any theme files directly. The Code Snippets method is more flexible for custom codes, while the WooCommerce settings method simplifies integration with popular analytics services.

Method 3: Add Conversion Code Using function.php

To add conversion tracking code on the “Thank You” page in WooCommerce, you can follow these steps to ensure it only fires when a purchase is completed. This approach uses your child theme’s functions.php file.

Step 1: Access Child Theme’s functions.php File

1. Log in to your WordPress dashboard.
2. Go to Appearance > Theme File Editor.
3. Select your child theme, and then open the functions.php file.

Step 2: Add Code for Conversion Tracking

Add the following code to your functions.php file. This code checks if the user is on the WooCommerce “Thank You” page and injects your tracking script only on that page.

/**
 * @snippet       Conversion tracking code in thank you head Woocommerce
 * @author        Rahul Baghel
 * @website       https://wpexpertrahul.good4uh.com/
 */

add_action( 'wp_head', 'wpexpertrahul_google_conversion_thankyou' );
function wpexpertrahul_google_conversion_thankyou(){
    // On Order received endpoint only
    if( is_wc_endpoint_url( 'order-received' ) ) :

    $order_id = absint( get_query_var('order-received') ); // Get order ID

    if( get_post_type( $order_id ) !== 'shop_order' ) return; // Exit

    $order = wc_get_order( $order_id ); // Get the WC_Order Object instance
    ?>
   
    <!-- Event snippet for Purchase conversion page -->
<script>
      gtag('event', 'conversion', {
          'send_to': 'AW-XXXXXXXXXXXXXXXXXX', // Enter your tracking code here
          'value': <?php echo $order->get_total(); ?>,
          'currency': '<?php echo $order->get_currency(); ?>',
          'transaction_id': '<?php echo $order_id; ?>'
      });
    </script>
    <?php   
    endif;
}

Step 3: Customize the Tracking Code

• Replace the placeholder tracking code with your actual tracking script, such as Google Ads, Facebook Pixel, or any other tracking platform.
• For Google Ads, replace 'AW-XXXXXX/XXXXXXXXXX' with your Conversion ID and Conversion Label.
• The transaction_id is dynamically pulled from the WooCommerce order, so each purchase is uniquely tracked.

Step 4: Save and Test

1. After pasting the code, click Update File to save the changes.
2. Test the tracking code by completing a test order on your WooCommerce store.
3. Verify that the tracking event is firing correctly by checking the tracking platform (e.g., Google Ads or Facebook Ads) or using a browser extension like Tag Assistant for Google or Pixel Helper for Facebook.

This setup will now trigger your tracking script only on the WooCommerce “Thank You” page, capturing each conversion after a successful order.

Conclusion

Adding conversion tracking to your WooCommerce Thank You page can significantly enhance your insights into customer behavior and the effectiveness of your marketing efforts. By using a plugin like Code Snippets or a dedicated WooCommerce tracking plugin, you can seamlessly integrate tracking codes without modifying theme files, keeping your setup flexible and secure. This approach not only simplifies the process but also ensures that your tracking remains consistent across updates. Implementing this tracking can provide valuable data for optimizing your sales funnel, allowing you to make informed decisions to improve customer engagement and conversion rates.

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